An Italian Favorite Gets a Flashy Whimsical Look
by Natalie Mouradian on 10/14/2019 | 2 Minute Read
Happycentro designed the whimsical packaging for FELETTI's classic bar series"Our long standing collaboration with Italian confectionary brand Feletti continues with the restyling of the core collection of chocolate bars. Feletti is best known for their selection of chocolates, especially for I Gianduiotti, the famous ingot-shaped treats made from a specific blend of chocolate and hazelnut, invented in 1865. There was a specific need for these bars to stand out among the other competitors and establish Feletti’s presence in this new market with a strong, memorable identity."
"'Le Tavolette Classiche' (The classic bars), features elaborate vintage lettering surrounded by intricate gold adornments. A big source of inspiration for this collection has been Turin’s Umberto I gallery, where Feletti owned a shop at the turn of the XX century. We wanted the design to be elegant, eye-catching and timeless at the same time, just like the gilded friezes adorning the gallery.
Our restyling for this line — and all the other products — wants to pay homage to the brand’s history by embracing the vintage style, adding just a touch of contemporary taste for today’s consumers."
- Client: HDI Holding Dolciaria Italiana S.p.A.
- Art Direction: Art Direction: Federico Galvani
- Graphic Design: Anna Rodighiero
- Photography: Photography: Federico Galvani & Andrea Alice Bronzetti
- Photo Editing: Erica Zipoli & Andrea Alice Bronzetti