“Brew Coffee, Not War” With This Conceptual Coffee Brand

Ryan Kurz designed this striking conceptual packaging for Coffee Bomb, a playful coffee brand.

“Coffee Bomb is a lively yet comfortable coffee shop that boasts extensive knowledge in sourcing, roasting, and brewing. I set out to create an identity system that is not only sharp, but also approachable and fun. A custom logotype marries the wordmark to the many illustrations found throughout the brand. The biggest challenge was treading the fine line that ensured the identity remained light and tongue-in-cheek, something perfectly summed up in their motto, ‘Brew Coffee, Not War.’”

Branding, Creative + Art Direction, Design, Packaging, Illustration, Lettering, Photography, Photo Editing: Ryan Kurz

Collaborators: Arjuna Tillekeratne (Photography), Sahara Clement (Copywriting)