Ki Saigon Makes Kashew Delicious From The Outside Too
by Natalie Mouradian on 10/01/2019 | 2 Minute Read
We love this minimal and classy take on cashew cheese.
“Kashew is a small, home-grown brand from Saigon that not only loved by vegans, but many traditional cheese lovers as well. This nut cheese is made delicious by using simple, local and organic ingredients.”
“Kashew was one of the first brands to cater to this growing lifestyle choice, who until it had very little to turn to when it came to food sources that 100% animal free.
The process of turning everyday ingredients to magical taste shows the power of simplicity that nature possesses.”
“The design intent was to capture the magical realism of that process.
We turned the simple ingredients that are used to make the cheese into contemporary & modern motifs.
The idea was to let the ingredients tell their own story and not pollute the design with anything that is not needed.”
“The logo is a tribute the cashew branch that forms the base of every cheese.
Each pack shows how the ingredients of the cheese throughout its simplistic design elements, water, cashew, flavor and pink salt.
The logo and selected motifs are hand silk screened to give the pack an elegant yet home-grown look.”
“The natural colors of the ingredients give each pack their distinct look. Inside the pack is a small story of how this brand came about, not from a manufacturer point-of-view, but the creator Le Na’s personal story.
There is a smile waiting for the buyer, when they open the pack.”
Agency: KI Saigon
Creative director: Kumkum Fernando
Designer: Chung Hoang
Illustrator: Duc Luong
Designer: Quang Nguyen
Producer: Duy Pham
Planner: Indraneel Guha
Photographer: Quan Nguyen
Production house: Vaib
Client: Dau Thi Le Na