Ki Saigon Makes Kashew Delicious From The Outside Too

We love this minimal and classy take on cashew cheese. 

“Kashew is a small, home-grown brand from Saigon that not only loved by vegans, but many traditional cheese lovers as well. This nut cheese is made delicious by using simple, local and organic ingredients.”

“Kashew was one of the first brands to cater to this growing lifestyle choice, who until it had very little to turn to when it came to food sources that 100% animal free.

The process of turning everyday ingredients to magical taste shows the power of simplicity that nature possesses.”

“The design intent was to capture the magical realism of that process.

We turned the simple ingredients that are used to make the cheese into contemporary & modern motifs.

The idea was to let the ingredients tell their own story and not pollute the design with anything that is not needed.”

“The logo is a tribute the cashew branch that forms the base of every cheese.

Each pack shows how the ingredients of the cheese throughout its simplistic design elements, water, cashew, flavor and pink salt.

The logo and selected motifs are hand silk screened to give the pack an elegant yet home-grown look.”

“The natural colors of the ingredients give each pack their distinct look. Inside the pack is a small story of how this brand came about, not from a manufacturer point-of-view, but the creator Le Na’s personal story. 

There is a smile waiting for the buyer, when they open the pack.”

Agency: KI Saigon

Creative director: Kumkum Fernando

Designer: Chung Hoang

Illustrator: Duc Luong

Designer: Quang Nguyen

Producer: Duy Pham

Planner: Indraneel Guha

Photographer: Quan Nguyen

Production house: Vaib

Client: Dau Thi Le Na