If you’re not a fan of carbonation but still enjoy a refreshing, malt beverage, FIFCO USA, one of the United States’ largest beer companies, and Burns Group, a New York-based branding agency, have a new project that is right up your alley.
Introducing Pura Still, a 90-calorie, 1-gram-of-sugar-having beverage that goes where no still water has gone beforeâthe spiked, alcoholic realm.
Unlike most ready-to-drink beverages, Pura Still is not made with spirits or liquor. Instead, the alcohol is made from fermented malted barley extract and natural sugars filtered through their own proprietary filtration technology. Depending on the flavor, a dash of coconut water and a pinch of fruit are added to complete the process.
