In collaboration with LIFEWTR, Marriott hotels are introducing a new Augmented Reality (AR) experience for their guests. By scanning a bottle of LIFEWTR, hotel guests will be able to add virtual pieces of art on their room’s wall and share a picture via social media.
The AR art allows Marriott to go beyond the usual amenities guests expect and create a new experience that differentiates their hotels from competing properties.
The collaboration features a gallery with pieces from 18 different LIFEWTR artists and allows users to further personalize the artwork by choosing different colors.
Guests scan a code found on bottle tags using the camera function within Facebook, choose the artwork, customize it and project it onto their room’s wall. The AR image of their unique room decor can then be shared easily on Facebook.
Hotel art is usually forgettable, mass-produced and boring, but using this technology, Marriott is hoping to inspire and engage with their guests, as well as enhance their stay and spark new ways of thinking through art.
“The collaboration allows us to take novel steps in a shared vision to provide guests a unique way to experience art and get even more art and innovation into the world via AR,” said vice president of PepsiCo’s water portfolio Stacy Taffet via press release.
The AR experience first debuted at Marriott Stanton South Beach in Miami and will roll out to more hotels throughout 2019.
