Do You Want Mo? Ice Cream?

by Casha Doemland on 01/31/2019 | 2 Minute Read

Editorial photograph

Mo? ice cream really has us wanting more with their colorful, minimalistic packaging that wraps that depicts the delicious flavors inside. 

Editorial photograph
Editorial photograph

Design Concept

Who would resist working on an ice cream package, right? We had a great pleasure to create the visual identity for craft tastiness by Silpo. The task was to make minimalistic yet attractive packaging, which sounded like a piece of cake for spiilka. Or probably a piece of ice cream.

Editorial photograph
Editorial photograph

Creative Approach

M & O are the first two letters of the word morozyvo, which is ice cream in Ukrainian. We decided to build the communication on these two letters to stay in line with the brand's minimalistic approach.

The name Mo? turned into an invitation to taste the ice-cream, and the eloquent answer Mmmm...Mo! became its motto.

Editorial photograph
Editorial photograph

You may also like