Adamo Hammocks Is Baby Packaging Done Right

by Casha Doemland on 01/02/2019 | 3 Minute Read

Anyone who has a baby or spent more than a few hours with one knows that the tears inevitable. When they do come, it may take just as long to soothe the tears away. Adamo, a company specializing in hammocks, is here to take away the stress with the motto, "happy baby, happy parents." No more tired arms or endless rocking to de-fuss your baby. Now it's time to sway the tears away in comfy, chic hammocks decked out with either Frida Kahlo,  jungle botanicals or a stately, solid mustard yellow.

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With a gift that precious to new parents, babysitters and nannies alike, you know the packaging had to make its presence known. So, Adamo asked Budapest-based branding agency, Classmate Studio to create designs that spoke to the company's mission in a fun, original way.

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Walk us through the design process, how did you go from start to finish on this project?

Classmate Studio: In the beginning, we had the idea of using painted and drawn foams, doodles and strokes and experimented quite a lot with their style, size and density. We tired out figurative, abstract and basic designs using only crayon, pencil or paint. 

Together, with the client, we decided to go big with simple forms and splatters made with a variety of crayons and paints, resembling the boldness and simplicity of children's drawing.

Editorial photograph
Editorial photograph

What was one of the biggest goals you set out to achieve with the packaging and how did you accomplish it?

Classmate Studio: To create a down to earth, playful but exclusive feel to the brand, which also has an exceptional quality. We also wanted to show the market that children's products don't necessarily have to have a childish look to be attractive for young parents and their relatives.

Editorial photograph
Editorial photograph

What’s the inspiration behind the splatters and brush strokes?

Classmate Studio: We were inspired by children's doodles and drawings, imitating the way how they play around with paint.

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How did you tell the Adamo Hammocks brand story through the packaging?

Classmate Studio: The handmade visual elements express the brand's high quality and artisanal attitude, such as the clear layout, the minimalistic typography and the foil finish. In addition, the all-lowercase logotype combined with the stork emblem adds a friendly and human touch.

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