Designed by Qinglu Guo, Penhaligon delivers a pop of color in blue, magenta or red and that slowly fades into white that makes the packaging unique, and stand out on the shelves.
“This is a brand shift project for Penhaligonâs, a British perfume house. The original packaging design is famous for having different illustrative labels for different scents. I thought it would be interesting to see how contemporary packaging design can work for this vintage brand, so I came up with a new packaging idea. To address the problem that it’s always hard for non-professionals to interpret the specification of perfumes from their unorganized labels, I designed a simple and intuitive system to label fragrances. I used an arrangement of gradations to signify various concentrations of scents for products.”
