REGISTER NOW – DIELINE AWARDS EARLY BIRD DEADLINE: DEC 7TH

Check Out This Friendly Packaging For a Belarusian Produce Brand

by Natalie Mouradian on 09/11/2018 | 2 Minute Read

Editorial photograph

Fabula Branding designed the friendly packaging for Anyutiny Gryadki, a range of Belarusian produce and herbs.

“Zhdanovichy Agricultural Combined Plant launched a new range of organic products covered by the Euro-leaf certificate – a sign of the official European organic products certification system.”

Editorial photograph

“There are few products of this kind on the Belarusian market. However, local customers are already familiar with the so-called greenwashing marketing, i.e. claiming that a product is eco-friendly when it is actually not. The new trademark had to emphasize the advantages of the product that make it stand out from its ‘green’ competitors – its naturalness and authenticity.”

Editorial photograph Editorial photograph

“The name Anyutiny Gryadki (a reference to the Russian name of the well-known flower heartsease, making it more memorable) sets a proper tone and illustrates the nature of the product. The manufacturer is not anonymous anymore, but is perceived as a diligent farmer taking care of his own vegetable garden.

The product itself is simple and natural. Therefore, the package had to meet two criteria at once: assure the customer of quality and safety and show the “green” nature of its contents. This effect is reached by the shape of the label resembling a garden bed with sprouts and a tablet among them with a logo written in a large and soft font on a warm wooden background. The label is universal and may be used on any product in the range.”

Editorial photograph Editorial photograph

Designed By: Fabula Branding

Location: Minsk, Belarus

You may also like