The Purpose Group delivers beautifully illustrated stories for The Coffee House, Vietnam’s fastest growing coffee chain, limited edition Mooncake packaging, The Tale of ‘Cuoi. While predominantly blue, there are pops of color for varying characters against the white background.
“A reimagining of a classic children’s fable of the Mid-Autumn Festival, with a slight steampunk twist. Whereas mooncake packaging trends lean more and more towards the delicacy aesthetics, our design team choose to champion the characters that carry on the cultural spirit of this festive season.
