Toji Sake Finds Inspiration From Zen Gardens

by Casha Doemland on 09/17/2018 | 2 Minute Read

Editorial photograph

Melbourne-based design agency, Swear Words designs the newest bottle for Toji Sake. The packaging is a soft black with a black label that showcases a similar design to one on the bottle – heavy black lines with clear lettering. "Inspired by the symmetry and order of Zen gardens and the perfect raked lines produced during the drying process of Sake rice, Toji’s identity and package balance the need for both a strong shelf presence and a profound respect for tradition. All grids and proportions are a homage to Japanese architecture and derived from the 2:1 Tatami mat ratio."

Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph
Editorial photograph

Agency: Swear WordsDesigners: Tom Clayton, Maegan Brown, Holly WorthingtonCreative Director: Scott LarrittLocation: Melbourne, Australia

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