Restet Skincare Is Pretty in Pastel

by Natalie Mouradian on 09/13/2018 | 3 Minute Read

REPINA BRANDING AGENCY © created the packaging for Restet, a brand that aims to treat skin diseases with serious style. The packaging features a pretty pastel color scheme and an elegant approach to typography.“Restet is an innovative cosmetic remedy against diseases such as psoriasis, acne and dermatitis. Repina Branding created the name of the brand, which reflects the composition and action of the creams on associative level. Restet - a neologism that contains a prefix ‘Re’ (regeneration, retinoids), and ‘Estet’ as aesthetics. The main elements of the style are ray patterns aspiring to the letter R. Patterns symbolize quanta of light, molecules that penetrate the skin. The shape of the pattern molecule is tied to the type of product: hexagons - psoriasis, circles - acne, rhombuses - diathesis. Pastel colors emphasize a caring and delicate approach to skin care.”