Luxardo's Famous Cherries Get a Conceptual Redesign

by Natalie Mouradian on 08/14/2018 | 2 Minute Read

Editorial photograph

Jeffrey Yi created this conceptual redesign for Luxardo, a brand known for being one of the originators of the maraschino cherry.

“Design a package that celebrates Luxardo’s long heritage and quality. Additionally, design a package that better complements the types of spirits these cherries are often served with. 

Luxardo maraschino cherries were first produced in 1905 during the Victorian era. These cherries are used in classic cocktails and are first of its kind. It’s a premium product where a 14-ounce jar will cost you $18 as opposed to $2-$7 that are more common amongst competitors. The new packaging embodies a Victorian era inspired design.”

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Designed By: Jeffrey YiPackaging Design Instructor: Billy BaumannLocation: Chicago, IL, USA

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