Birch Grove Tea's Packaging Comes With a Wonderfully Textured Look

by Natalie Mouradian on 08/09/2018 | 2 Minute Read

Editorial photograph

Maison D’idee utilized texture and brush stroke illustration in order to create the packaging for Birch Grove Tea.

“We used birch texture as the main graphic motive. The texture was illustrated by crude brush painting to make it appear more crafty as we didn't want to use photograph as it would not suit the overall packaging vibe. The tube looks like a small log, so if you stack more boxes on top, it will appear to be a tree trunk. We also added a second product line with side perspective of birch branches and it fits the whole product range perfectly.” 

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Designed By: Maison D’idee

Creative Director: Martin Kušpál

Location: Prague, Czech Republic

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