Spanish agency Neosbrand created the packaging for Birral, a new craft beer brand. Drawing upon the artisanal quality of the product, they decided to create a design that incorporates a handmade Victorian style.
“Birral is a new artisan beer brand that came out with two types: American IPA and Blonde. Handcrafted beer in a sturdy bottle with a vintage wink, that’s the shortest way to describe it. While creating we kept some keywords in mind such as: artisan, authentic and classic but modern. The label designs are characterized by the hand drawn logo and while on first glance the labels are designed to look similar, upon closer look they appear to be different at the same time.”
Designed By: Neosbrand
Brand Planner: Javier Castro
Art Director: Fidel Castro
Illustrator: Kimberly Kembie
Location: Cádiz, Spain
