Ostecx Créative teamed up with illustrator Kinga Offert in order to create these brightly colored fun labels for Minister Brewery’s range of beer.
“Is it still possible to stand out on a crowded, craft beer shelf? Together with the illustrator Kinga Offert, creating the visual identity of Minister Brewery, we focused on the author’s approach to the brand image and breaking down with beer cliches.”
“Richly illustrated packaging is an important part of the brand’s world – in a surprising and humorous way, they tell the story of individual styles of beer. The premiere of a new beer is always announced by a gif – created on the basis of a selected label element.”
