Plain Uses Minimalism To Their Advantage

Plain Foot File's packaging features a mint green box, with plain in big bold letters on the right and "Say goodbye to hard, thick and stubborn skin on your feet & heels" on the left. On the flipside, you have an outline of the foot file itself, thus delivering a minimalistic but eyecatching design. "The Plain Foot File has been created with feet in mind – small feet, big feet, flat feet, arched feet. Angled to the perfect degree, it’s been designed to give you the best-reaching foot scrub ever. It comes with replaceable emery pads, so a consistent quality buff is guaranteed."

Agency: Leo Burnett Design TorontoCreative Director: Lisa Greenberg Industrial Designer: Trong NguyenWriter: Jess FrailoliPhotography: Mike TjioeGraphics: AndorraLocation: Toronto, Canada