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This Elegant Packaging Was Created To Promote High-End Fabric

by Natalie Mouradian on 07/25/2018 | 4 Minute Read

Editorial photograph

White, Red & Green designed this elegant packaging for BESPOKE, a range of fabrics for Thomas Mason, a high-end brand known for providing only the finest quality fabrics.

“Fast, reliable and up-to-date, BESPOKE is a Collection that offers luxurious shirting fabrics by the cut length. An offer that varies from formal to casual, from prints to jacquards, from pure Egyptian cotton to precious sea-island cotton, guaranteed to appeal to all tastes.”

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“The Concept: ‘Idioms.’

The culture of a people is seen in their idiomatic expressions, which define their identity and their uniqueness in the world. For Thomas Mason there are as many ways to express elegance as there are styles, personalities and the needs of each client.”

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Agency: White, Red & Green

Client: Thomas Mason by Albini Group

Client Creative Direction: Valentina Cantù Riccardo Ciunci

Client Director: federico demartini

Post-Produzione: Studio Cirasa

Location: Milan, Italy

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