Knock A Cold One Back with Cold Town Brew
by Casha Doemland on 07/10/2018 | 3 Minute Read
Thirst Craftis not new to designing brew, so when Cold Town Brew reached out to the company for their cans, they were in for a real treat. This design, while minimalistic, is eye-catching with the contrasting pastel colors and bold logo choice. "Our client had a vision to set up a new craft brewery in the notoriously chilly city of Edinburgh. What they didn’t have was a name, positioning or brand for their new venture, cue Thirst…
"Cutting Through a Cluttered CategoryWith over 2,000 breweries in the UK, the category has never been busier. The shelves and bars are swamped with wild names and abstract illustrations to decode, so much so that consumers who come to the category looking for choice can often end up feeling paralysed by it. With our single-minded positioning, we wanted to silence the noise through strong simplicity; we wanted to call a beer a beer."
"Brrrr….it’s cold in hereInspired by a contemporary interpretation of Edinburgh’s ‘Calton’ Hill which literally means ‘Cald Toun’ in old Scots, Cold Town Beer was born. A clean, striking system brought powerful standout and range navigation, while the snowflake asterisk provided a strong brand device both on and off pack. To continue to keep things simple, the can is two-faced, introducing single word beer descriptors at its heart to prompt and help consumer choice."
"Painting the Town ColdOur brand and tone of voice scaled seamlessly off the pack and into the brewery, merchandise, glassware, vehicle livery and beyond. And with a brewpub due to open at the end of 2018, the temperature’s only going to get cooler…"
Agency: Thirst CraftPhotographer: Gordon BurnistonLocation: Glasgow, Scotland
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