Good Mood Matcha —From Uji, Kyoto to the London Market

by Natalie Mouradian on 07/25/2018 | 4 Minute Read

Editorial photograph

by north™ created the branding and packaging for Good Mood Matcha. The design seems to take inspiration from paper cutouts with a color scheme that represents the process of stirring matcha into water.

“Matcha is a green tea from Japan, known to have multiple benefits; it boosts your energy and mood, it’s full of antioxidants and helps your metabolism. Good Mood Match is based in London, but the product is sourced from a small, family run tea farm in Uji in Kyoto – the oldest, and the best, tea growing region in Japan, ensuring an ethical, sustainable, product of the highest quality.”

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“We built the Good Mood Matcha-identity around a pattern inspired by the shapes and colors that naturally appear when stirring the tea powder in water. This, paired with a hand-drawn wordmark, crisp, legible type and negative space, gives the brand a strong visual impact, and highlights the product’s health benefits across packaging and other brand applications.Good Mood Matcha’s bar can be found at London’s Old Spitalfields Market, where they are serving up classic matcha drinks and seasonal specials.”

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Design: by north™

Photo, location: Leon Foggitt

Photo, studio: by north™

Client: Max Choeng, Good Mood Matcha

Location: Bodø, Norway

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