Square Pie is a British Favorite That Doesn't Cut Corners

by Natalie Mouradian on 06/18/2018 | 2 Minute Read

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BrandOpus redesigned the branding and packaging for Square Pie, a favorited British brand that incorporates natural ingredients within their pies. The new look is friendly and approachable, while also offering the consumer some transparency to view the product inside the package.

“Born in London’s East End our new identity for Square Pie celebrates the diversity and vibrancy of an urban Britain which revolves around a proper market square.

Founded in Spitalfields Market in 2001 before being acquired by Beat Foods in 2018, Square Pie pride themselves on using only the finest natural ingredients and working with bakers who care about quality. Square Pie never cut corners and are passionate about their food and their market stall heritage.”

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“Born in London’s East End the new identity for Square Pie celebrates the diversity and vibrancy of an urban Britain which revolves around a proper market square. We brought that same spirit and energy and put it at the heart of the brand. Just like their pies, the new identity has been crafted with care and is designed to stand out from the crowd and put a smile on people’s faces.”

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“From their days as a market stall to being stocked in supermarkets across the country, Square Pie still takes the same pride in delivering real food pleasure and bringing people together.

Kate Jones, Design Director at BrandOpus says, ‘Square Pie has a spirit and heritage unlike many other brands and we wanted to reflect this in the identity. Their new look is warm and open and perfect for a such an enthusiastic and down-to-earth brand.’”

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Designed By: BrandOpus

Location: UK

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