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A Finnish Favorite Gets a Modern New Design

by Natalie Mouradian on 06/18/2018 | 3 Minute Read

Editorial photograph

Pentagon Design created this special packaging for Karl Fazer, a beloved Finnish brand that is known for their delicious milk chocolate.

“The Karl Fazer Tin Box was launched in 2012 to celebrate the 90 year old recipe of the Karl Fazer milk chocolate. Fazer decided to launch a renewed Tin Box in 2017 to celebrate the Finland centennial; the theme selected was Finland and Finnishness in a modern way.”

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“The illustration is inspired by Finnish folklore and elements that are in the essence of Finnishness. We created the visual concept of the tin box, which is a combination of the famous Fazer blue color, which Karl Fazer milk chocolate is known and loved for, the brand logo, and an original illustration.

The objective of the renewal was to update the look of the tin box from traditional to modern, in line with the Karl Fazer brand. The package should stand out in the retail environment, but also be a timeless and stylish design object to be kept afterwardsfor other use.”

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Designed By: Pentagon Design

Location: Helsinki, Finland

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