The Reel Fish Co. is Here to Make a Splash In The Canned Tuna Aisle
by Natalie Mouradian on 06/21/2018 | 2 Minute Read
The Collaborators designed the brand identity and packaging for The Reel Fish Co, a brand that wants to shake up the way you look at canned tuna. With a bold color scheme and illustrations, the overall look appeals to a younger audience while maintaining a fun personality.
“The Collaborators have created a new positioning, brand identity and packaging for The Reel Fish Co. An antidote to the big tuna names, Reel Fish are on a mission to re-invigorate and disrupt the tuna aisle with a challenger brand that looks and behaves differently. With the positioning ‘Fish Unlimited’ The Collaborators developed a striking and anarchic look, made up of scrapbook ideas bursting out of a bold contemporary logo. A collage of culinary ideas, seaspiration and flavoursome ingredients, the design is aimed at getting a younger generation on board with tuna and realising its potential beyond sandwiches and potato fillers. As well as the identity and packaging designs, a vivacious tone of voice was created and a lively fun website was designed which consistently carried the new brand personality and style throughout.”
Designed By: The CollaboratorsCreative Director: Mary Lewis Design/Illustration: Ben Wills Art Direction: Harry Knight Words: Nicky Roberts Photography: Neil White Artwork: Chris Ellis Account Direction: Helen Bertin Strategy: David WebbLocation: Bristol, United Kingdom
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