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Check Out The Unique Linework illustrations For This Rum Packaging

by Natalie Mouradian on 06/05/2018 | 3 Minute Read

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We’re digging the unique linework illustration style on this spirit packaging. Mexican agency Futura created the design for Ron Estepa, which is an artisanal rum produced specifically from the deserts of Mexico.

“Estepa (steppe) is a hand-crafted rum from the northeast of Mexico. The mystical essence of this beverage is related to spirits from the desert and the distortion of reality, which is why we were inspired by the duality between man and animal, and how their personalities, in a feral context, fuse and combine with each other.”

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“Our graphic proposal works as a gaze to the depths of the subconscious. A dark place that is wide and empty, but also filled with mysteries and danger.

With this in mind we created the illustration for the package: a detailed deserted landscape, that also works as a texture, with a wolf, the main character, looking straight to eye of the viewer. This scene literally covers the bottle of Estepa, giving it a sense of mystery and craftsmanship, which sets it apart from its competitors.”

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“To speak of this rum is to speak of an experience that transports you to a cold and lonely desert ... to a steppe.”

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Designed By: FuturaLocation: Mexico