Oregon's First Tea Grower Gets an Elegant Look For Its Packaging

by Natalie Mouradian on 06/06/2018 | 3 Minute Read

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Murmur Creative designed this elegant yet straightforward packaging for Minto Island, a tea brand that is proud to call Oregon it’s home.

“Minto Island is on the forefront of the budding U.S. tea industry and is Oregon’s first tea grower. A premium tea grown with great care in small batches, Minto has operated in the Willamette Valley since the 1980s.”

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“In designing packaging for Minto, we wanted to create a container that had the high-end feeling of a stand up box but that had less environmental impact and was more cost effective. The double width folded box achieves the structure and weight of a more expensive box and supports Minto’s premium branding. The custom labels functionally seal the box while also providing color differentiation and harvest date for each tea variety.”

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“The show stopping quality of these boxes lies in the subtle and sophisticated embossing. A tactile pattern wraps around the side of the box, while a delicate badge frames the logo and draws the eye to a neon Pantone emblem. Those elegant touches elevate packaging that still retains the down to earth quality of an Oregon product.”

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Designed By: Murmur CreativeDesigner: Renee Dimalla Client: Minto Island Tea Company Creative Director: Andrew Bolton Printer: Boxes from Precision Images and Labels from Craftsman LabelLocation: Portland, Oregon

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