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This Conceptual Candy Comes With Fun Packaging

by Natalie Mouradian on 05/31/2018 | 2 Minute Read

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Reka.agency created the super cute conceptual packaging for Kandy, a brand of candies that aim to be a little more health conscious.

“When creating consumer brand Kandy wrap design, the brand name was created by including a hero - a cheerful birdie sitting on a candy cloud and pecking the cloud. The brand design should underline the product in that the products are light, sugar and gluten free, ecologically clean, and fit for the body.”

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“Cheerful colours, light lettering used for the logo design and SKU marking and signatures indicate the taste. The window form for the product presentation is in the shape of cloud, and together all the elements serve to emphasize the main values and advantages of the Kandy candy brand.”

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Designed By: Reka.agencyLocation: Moscow, Russia

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