We’re digging the delicate yet friendly vibes from this spirit packaging. Hint Creative designed the fresh branding and packaging for You & Yours Distilling Co., a California-based brand founded by a female distiller.
“You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).”
“They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Hint was tasked with creating the brand identity for You & Yours Distilling Co. and the packaging and branding for their two signature lines. The logo was custom drawn, a representation of their 100% craft distilled spirits. Laura describes You & Yours’ aesthetic as ‘approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.’”
