These Spirits From a California Distillery Come With a Fresh Modern Look
by Natalie Mouradian on 05/30/2018 | 4 Minute Read
We’re digging the delicate yet friendly vibes from this spirit packaging. Hint Creative designed the fresh branding and packaging for You & Yours Distilling Co., a California-based brand founded by a female distiller.
“You & Yours Distilling Co. is located in the East Village of sunny San Diego, California. They are a destination distillery, tasting room, event space and cocktail bar, complete with cocktail program highlighting their signature craft spirits: Y&Y Vodka (a classic vodka) and Sunday Gin (a citrus-noted gin).”
“They were founded by Laura Johnson, who is one of a handful of female head distillers in the country. Y&Y is a direct result of Laura not being hired as a distiller in a male-dominated industry. So she created her own, and built it around the idea of bringing people together. Hint was tasked with creating the brand identity for You & Yours Distilling Co. and the packaging and branding for their two signature lines. The logo was custom drawn, a representation of their 100% craft distilled spirits. Laura describes You & Yours’ aesthetic as ‘approachable yet aspirational. I wanted it to be inviting and pleasing to the eye, yet still be a bit eclectic, relaxed yet sophisticated.’”
“The packaging reflects the authenticity of the brand. Each spirit was designed to be unique, drawing inspiration from their distinct ingredients. Sunday Gin: citrus-forward with notes of fresh florals and herbs. Y&Y Vodka: a blend of single-source distillates of corn, potato, and grape. The result was a visual system which allows for each spirit family to stand on its own while tying back to You & Yours Distilling Co. family.”
Designed By: Hint CreativeDesigners: Analisa Estrada, Cinthya Lopez, and Arlo Vance Creative Director: Christian Hansen Client: You & Yours Distilling Co.Location Photography: Lindsey Marie Product Photography: Derek IsraelsenLocation: Salt Lake City Utah, USA