With well-known spirit brand Bacardí releasing a new line of premium aged rums, they needed a look to match the high-end quality of their product. That’s where Here Design came in, stepping up to work with the brand in order to create this elegant and sophisticated packaging for their new range of offerings.
“The story continues. Having already reconnected Bacardí with the richness and authenticity of their extraordinary history, we were invited to help them unreservedly share their reserves – the darker, older rums aged with time and care for premium cocktails and sipping. Our big idea – liberate the integrity at the heart of the family’s story.”
“Drawing on their 156 years of experience and craftsmanship, Bacardí is still a family-owned company delivering the finest quality rums for a wide range of occasions and taste experiences. Combining their illustrious history with their new superior quality rums, they found themselves in a unique position.
