Getbrand designed this visually dynamic packaging for “Feel More,” a rich Russian ice cream brand that wants you to savor your dessert.
“Volga Ice, a regional producer of ice cream, initially contacted us with a request for redesign. The customer had a product – Cheboksary ice cream, which is in demand at the regional market, but has no prospects for entering the federal without a redesign or creating a new brand.
We visited the plant to see the production and it became clear that the project has great potential. There was a need to conduct a comprehensive audit to make strategic decisions, identify trends in the market and determine the vector of brand development.”
