With the rise of e-shopping, labels no longer live solely on shelves. Instead they live in a complex and infinitely more fluid digital world. Itâs time to think outside the box…
THE CHALLENGE
Competition in the e-commerce retail space is heating up. As a relatively new e-commerce platform Jet.com, part of Walmart, had a reputation to build. And a mission to fulfill â to make shopping more transparent, more efficient and at the same time, a little more fun. Together we set out to redefine how a private label brand should appear and behave in an online world.
