The Dieline Awards 2018 - Health, Cosmetics, Fragrance, & Fashion: Fenty Beauty

by Natalie Mouradian on 04/30/2018 | 3 Minute Read

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Established designed a range of cosmetics for global superstar Rihanna called Fenty Beauty.

We were asked to design the entire brand from the ground up including the packaging range, identity, and graphic design language.

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Secondary packaging graphics capture Rihanna's unique energy and style with a clash of street-inspired marks in feminine and luxurious colors. Complexion products celebrate the high quality of the formulas with innovative magnetic Match Stix developed by manufacturer HCT. Color products like Stunna Lip Paint and Mattemoiselle lipstick are more glamorous and deliver on the sense of party and celebrity.

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Designed By: EstablishedPhotographers: Mitchell Feinberg, Kanji IshiiClient: KENDO, LVMHLocation: New York City, New York

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