The Dieline Awards 2018 - Wine & Champagne: Clicquot Arrow
by Natalie Mouradian on 04/30/2018 | 3 Minute Read
To pay tribute this year again to the exceptional Veuve Clicquot Ponsardin story, since its foundation in 1772, especially marked by great expeditions throughout the world and its spirit of adventure, and in order to enhance the brand visibility, the agency has imagined a new specific and audacious yet elegant packaging offer, part of the new program 'Clicquot Journey', inspired by the traditional road signs: The Clicquot Arrow can point the way.
The Clicquot Arrow metal case, with a sliding lid, contains one 75cl bottle of Veuve Clicquot Yellow Label Brut.
A collection of 29 global destinations, from Tokyo to Los Angeles, Rome to Paris will be available, for the markets to create their own itinerary, throughout the year, by gathering cases of six cans, according to thematic journeys such as music, fashion, design, summer or according to their own inventiveness.
Turning a simple package into a collector’s item!
The opportunity to transform a simple packaging into a memory box, a decorating reminder collector, user-adjustable champagne packaging is a key factor in the identification and the imagination of the brand.