For Sonos Playbase, we wanted to extend our premium packaging portfolio and create a unique experience that would fit seamlessly into the customer journey between the point of purchase and first pressing play.
Our ultimate goal was to make sure owners could enjoy the product as quickly as possible, but we also wanted to build anticipation in the unboxing experience so they feel as if they’re opening a gift.
We present the product in a simple yet unconventional way, unobstructed and with a ‘grill up’ orientation. This showcases the beauty of the product while indicating to the customer that they are receiving something special.
