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The Dieline Awards 2018 Outstanding Achievements: Indigo

by Natalie Mouradian on 05/07/2018 | 2 Minute Read

Editorial photograph

Gradient coloring, succinctness and unique logo typography are the brand style-forming elements along with a unique color scheme to support the INDIGO name. The mysterious glowing effect demonstrates the rich potential of its meanings: it is a stage lighting, it is a night light, it is a marker for lux (meaning "light" in Latin) status. The breakdown into syllables gives the IN-DI-GO playfulness and minimalism combined with a deep dark color to create indulgence.

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Agency: Fabula BrandingArt Director: Dmitry KashkanCreative Director: Olga KashkanDesigner: Kristina MolochkoPhotographer: Aliaksei KarzhanetsClient: Farmin ALCLocation: Belarus

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