The Dieline Awards 2018 Outstanding Achievements: Capri Blue Gallery Collection
by Natalie Mouradian on 05/07/2018 | 2 Minute Read
Capri Blue is well known for delicious luxury home fragrances and fashion-inspired hand poured candles, and their products are sold in thousands of specialty retail locations across the United States and in many countries and territories globally.
They asked me to conceptualize the next major Capri Blue collection for 2018. They wanted a fresh take on some of their iconic products, their Signature Jar shape and Volcano fragrance (that magical scent you smell when you walk into an Anthropologie store), and it needed to fit into their existing product line of five unique collections containing almost 100 SKUs.
I wanted to create something that would merge fashion and art and would be infused with a bold, youthful energy. My goal was to visually represent the stylish, energetic confidence of the Capri Blue woman. The Gallery Collection was the perfect playful solution. It’s fun, it’s bold, and it’s unapologetic. It includes the fan favorite Volcano fragrance (in blue, of course) along with two brand new fragrances: Lola Blossom (in pink) and Coconut Santal (in green).
The collection launched during show season in January 2018. You can find it in showrooms in Atlanta, Dallas, New York, Las Vegas, Seattle, and Toronto, and retailers are placing their orders now.
Designed By: Capri BlueCreative Director: Mary Beth McDavidDesigner: Claire GipsonPhotographer: Lauren KrystiBrand Director: Casey WessonLocation: Minnesota