Announcing The Dieline Awards 2018 Outstanding Achievements

by Natalie Mouradian on 05/07/2018 | 8 Minute Read

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Every year The Dieline Awards brings us the best in packaging design, and this year was no exception. With 1400 entries in total this year, choosing just three winners in every category was not an easy feat —so we decided to give a few shoutouts to The Dieline Awards 2018 Merit Winners. Take a look at these amazing projects that earned outstanding achievements this year.


Fresh Food

Looye

Brandnew

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How do you market tomatoes when all tomatoes basically look the same and only vary in size and price? You build Europe’s first tomato brand! Looye Kwekers took this bold step with but one aim: to become the most loved and well-known tomato grower in Germany and the Benelux.

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Prepared Foods

Well Yes! Soup: Prepared Food

Bulldog Drummond

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Grocery store soup sales have been declining. And if you’ve been in the soup aisle lately, you’ve most likely been overwhelmed with choices and underwhelmed with excitement. Campbell’s decided it was time to change that, create something better and help people fall in love with the soup aisle all over again.

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Dairy, Spices, Oils, Sauces, & Condiments

Toten Eggs

Strømme Throndsen Design

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We were hired to create a new identity and profile for Toten Eggpakkeri, a small distributor of free range eggs produced by family run farms in eastern Norway, four of which have been adapted to organic production. Chickens are fed on the distributor's special blend of natural feed for flavourful yellow eggs.

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Confectionary, Snacks, & Desserts

Fortnum & Mason Florentines

Design Bridge

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To add excitement to its well-loved Italian Florentine biscuit range, Fortnum & Mason introduced six unexpected new flavours, with brightly coloured chocolate toppings to match. Our task was to create packaging that was just as distinctive.

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Non-Alcoholic Beverages

L.A Brewery

Here Design

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L.A Brewery is a naturally effervescent living kombucha tea that is deliciously tart and refreshing. Our brief was to take this new health drink to market with a fantastic, inspiring, all-inclusive design.

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Beer, Malt Beverages, Tobacco, & Cannabis

Victoria Craft Beer Week

Toolbox Design

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When Glenmore Printers asked us to submit a design for “The Art of the Six Pack,” an event for Victoria Craft Beer Week, we nearly frothed over with excitement. This project was limited only by our imagination – and our only mandate was to showcase the latest in print technology. 

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Wine and Champagne

Mitchelton Preece Wines

Future Days

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We always believed that Generative Design and wine packaging were well suited. The designs are the most detailed expression of “wine as a living thing”.

The packaging is not only conceptually unique in that it visually represents the indigenous data of each Preece wine, but each label is one-of-a-kind and non-repeatable, a first for packaging of this kind in the world.

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Spirits

HeGan Liquor

ShenZhen Lingyun Creative Packaging Design Co.,Ltd.

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This Chinese white spirit product is named HeGan, meaning that “no matter what is happening outside, it’s none of my business”. The meaning is quite abstract under the Chinese context.

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Health, Cosmetics, Fragrance, & Fashion

Indigo

Fabula Branding

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Gradient coloring, succinctness and unique logo typography are the brand style-forming elements along with a unique color scheme to support the INDIGO name.

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Personal Care

Biossance

Bartlett Brands

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It’s not often that you see beauty packaging inspired by a story that literally changed the world.

From inside their Berkeley labs, the scientific minds that created Biossance developed patented technology that created an accessible cure for malaria. Today, over 120 million royalty-free treatments have been successfully given thanks to this technology.

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Home, Garden, & Pets

Capri Blue Gallery Collection

Capri Blue

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Capri Blue is well known for delicious luxury home fragrances and fashion-inspired hand poured candles, and their products are sold in thousands of specialty retail locations across the United States and in many countries and territories globally.

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Games, Toys, Sports, & Recreational

The School of Life 60 Prompt Cards Sets

The School of Life

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The School of Life is devoted to developing emotional intelligence and providing tools to help you live wisely and well. The retail range is about creating products that are thoughtful and beautiful – bringing psychology, philosophy and culture to everyday life.

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Technology, Media, Office, & Self-Promotion

Sonos Playbase

Sonos

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For Sonos Playbase, we wanted to extend our premium packaging portfolio and create a unique experience that would fit seamlessly into the customer journey between the point of purchase and first pressing play.

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Private Label

Thrive Market

Thrive Market

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We were tasked to design a line of coffees with a great origin story, while communicating the type of information that a consumer is accustomed to looking for on packaging. We launched with French Roast and a Breakfast Blend, each in a whole bean and ground variety.

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Luxury

LE SABLIER DIPTYQUE

SERVAIRE&CO

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The agency pursues its collaboration with diptyque through the design and the packaging of its new Hourglass, one of the house’s iconic product, which was initially patented and designed by the agency.

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Limited Edition

Archie Rose x Horisumi

Squad Ink

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The Archie Rose X Horisumi is a limited release gin series – a collaboration between Sydney-based Archie Rose Distilling Co. and acclaimed tattoo artist Horisumi, which pays homage to the Japanese seasons.

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Student

ecolor

Jay Jeon - Academy of Art University

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Ecolor is a colored pencil brand for individuals who consider and support the environment and sustainability. Featuring an eco-friendly dieline, the package structure is consisted simply of folding techniques without the use of adhesive materials.

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Concept

Tata Steel

Grow

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Despite being a truly circular and recyclable material, steel has been commoditised and is constantly threatened by other materials that are widely perceived as more price stable, sustainable or less expensive. To combat this development, TATA Steel has developed a new material called Protact® that challenges the anonymous nature of steel with its shapeability and printability.

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Sustainable

The Paper Bottle

Grow

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We are part of a time where the way that we live, move, and especially consume is undergoing considerable shifts. Influenced by the instant access to a multitude of choices and a world of information at our fingertips, we've also come to see an evolution in values and a growing awareness for our environment that is more conscious than ever before.

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