Australia-based Hue Studio created this beautiful packaging for The Crux & Co., a pastry shop and cafe located in Melbourne, Australia. The design features a wonderful color palette that incorporates different shades of blue along with foil stamping, to give a touch of elegance to the overall design.
“The Crux & Co. is a 270sqm café and patisserie situated in South Melbourne, Australia. Hue Studio approached the branding and the packaging with the idea of balance in mind, ensuring harmony between the café and their products and its brand identity.”
“The concept of balance was visually articulated in everything from the monogram logo, which resembles a percentage symbol, to a series of cheeky C/C tagline – ‘50% CHIT 50% CHAT’, ‘60% CASUAL 40% CLASSY’ and ‘30% CHEESE 70% CHEERS’ – that appear along with a series of dynamic logo with custom typeface on a pattern surrounding.
With these many custom boxes and limited budget, we needed to be innovative in order to keep the printing cost down. We designed the pastry boxes to be more versatile and all boxes has side openings for easy access. The largest box for a whole cake was done two-up on the printing press, reducing the paper usage and takes up less room on the storage shelf. All boxes are FDA and food safe certified, printed on the uncoated side with copper finishes.”
Designed By: Hue Studio
Art Director: Vian Risanto
Designer: Vian Risanto
Location: Australia
