This matcha packaging elevates the powder to another level. Rice Creative designed this gorgeous packaging for Material Matcha Uji 宇治, a brand that aims to make high-quality Japanese matcha accessible for others around the world.
“Material Matcha Uji 宇治 is a new brand with ambition to distribute the highest grade matcha around the world; the first time outside of Japan. Conceptualise a line of packaging that not only offers a variety of matcha grades, but does so in a way that provides a unique ‘unboxing’ experience. Convey Harvesting, refining and the celebrating of matcha. The product is targeted mainly at green tea aficionados, but also presents itself to gain a wider general audience.”
“Each element of the packaging range is developed with strict attention to material. The powder is held in pristine mylar packs, echoing the powder’s refined perfection. A ceramic vessel is used for storage in a way that is celebratory. A tiny Saigon-based print shop was commissioned to print and produce zines on old thermal based photocopy machines, for maximum toner coverage. These elements come together to offer a unique interaction between the customer and the product, which may evoke consideration of materials, through the spectrum of high to low materials presented.”
