This Concept For Clearasil is a Bold Take on Skincare Packaging

by Natalie Mouradian on 03/27/2018 | 2 Minute Read

Editorial photograph

We love this bright and bold take on packaging for Clearasil, a skincare brand that is beloved by teenagers. Student Sally Ha Lim Lee created this conceptual redesign for the brand with an intention to clearly define the product line and provide a sense of confidence overall.

Editorial photograph

“Clearasil is brand of skin care and acne medication.

The identity, messaging and the packaging structure were redesigned to speak to teens and young adults in a friendly voice to help them confidently fight acne. Packaging structures were redesigned to feel and work in the hand and on countertop to provide a stable ease of use experience. Colors and messaging were amplified to celebrate and confidently acknowledge the shared experience during this phase in young teens and adults.”

Editorial photograph Editorial photograph

Designed By: Sally Ha Lim LeeSchool: Art Center College of DesignInstructor: Gerardo HerreraLocation: Pasadena, California

Share

Facebook Twitter Email

You may also like