Check Out The Mermaid-Inspired Packaging For This Brew

by Natalie Mouradian on 03/22/2018 | 2 Minute Read

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NovaBrand created this mermaid-driven beer packaging. The design features detailed illustrations and whimsical typography to help paint the picture of a fairytale.

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“Wet tail and cool nose – all the signs of a healthy mermaid. Overwhelmed with the bitter taste of anguish, like the taste of the craft Indian Pale Ale, lonely days go by in a luxury penthouse. Waiting for her billionaire to return from the regatta, she listens to the sound of the ocean in a huge shell and drowns her sorrow in a glass of beer. He promised her diving in the Galapagos Islands and masquerade in Rio de Janeiro... Though, cold winter days bring her back to reality."

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Designed By: NovaBrandCreative Director: Yaroslav DekhnikArt Director: Alexey SeoevPhotographers: Igor Kashirin, Anton Bogoslavsky, Alexey SeoevModel: Khristina DenisenkoLocation: Russia

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