Dessein created this dynamic packaging for The Low Carb Co. The packaging contains photographed images of each individual ingredient that goes into making each product, making for a striking visual representation of the goodness inside the box.
“The Low Carb Co sought a brand and packaging solution to launch their business and products which expressed their commitment to creating low carb products made from healthy, whole food ingredients. Launching the brand with a suite of Artisan Seed Crackers, it was imperative to emphasis the importance of the ingredients and the profile of the flavour they created while ensuring the low carbohydrate and aspects of good health messaging were highlighted.”
“A very literal presentation identifying each ingredient as a pie chart clearly presents the contents, quantities and textural qualities as a fully transparent representation of the ingredients contained within the crackers. A central die-cut window displaying the stack of crackers is surrounded with the product title and flavour type, which is further emphasized with an assigned colour for each flavour.
