MAROG Creative Agency designed this conceptual Art Nouveau-inspired packaging and branding for MAMOOR, a restaurant located in Armenia. The design marries shades of green with organic typography and illustrations to ultimately create a whimsical design solution.
“The brand concept of MAMOOR restaurant located in Yerevan, Armenia is inspired by the mystical spirit of dense and virgin forests. A greenish mood is created to enhance people’s dining experience in a special and cozy ambience. The freshness of the design and the chosen colors seem to hit all five senses and make people feel the mystery of MAMOOR.”
“Why MAMOOR? This is an Armenian word meaning ‘moss.’ Mamoor, as a soft green plant that grows in a layer on wet ground, rocks, or trees is associated with forests and transmits the special energy typical of a woodland.
