This Candle Kit Comes With Airy Feminine Packaging
by Natalie Mouradian on 04/04/2018 | 3 Minute Read
Student Vanessa Berglund came up with the branding and packaging for Incandescence, a conceptual home fragrance brand. The design features a light color palette and beautifully illustrated motifs in order to create an overall feminine look.
“Incandescence is a brand I developed through coursework that prioritizes quality, sustainable ingredients in candle making. This collectors edition candle making kit supplies the user with ingredients to make their own candles (soy wax flakes, candle wicks, and scented oils), matchsticks, and four illustrated, metal candle tins with intricate line art that corresponds to the flavors of the scented oils (rose, orange, chamomile, and patchouli). The kit is housed in an engraved wood box that I designed and constructed.”
Designed By: Vanessa BerglundCreative Direction: Hannah Johnson School: University of Minnesota, Twin CitiesLocation: Minneapolis
The GRO Agency