This Take on Cold Cut Packaging is Fresh and Modern

by Natalie Mouradian on 04/02/2018 | 2 Minute Read

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Luminous Design Group created this modern packaging for a premium cold cut brand. The design is refreshing in that it incorporates bold geometric linework illustrations, a unique departure of style for other products within this market.

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“Naming and packaging design for the premium cold cuts series ‘Merrale’ for Mitsopoulos Farm products. Emphasizing on their unique quality and flavor, we thought about giving a name of Latin origins, as a strong reference to the Italian school of traditional cold cuts making. For every package we designed a series of geometrical compositions based on abstract elements that described parts of the process as their main and defining characteristics.”

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“A sophisticated color palette was applied throughout - using gold as the defining color in order to reflect the premium feeling that these products convey.”

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Designed By: Luminous Design GroupLocation: Athens, Greece

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