Luminous Design Group created this modern packaging for a premium cold cut brand. The design is refreshing in that it incorporates bold geometric linework illustrations, a unique departure of style for other products within this market.
“Naming and packaging design for the premium cold cuts series ‘Merrale’ for Mitsopoulos Farm products. Emphasizing on their unique quality and flavor, we thought about giving a name of Latin origins, as a strong reference to the Italian school of traditional cold cuts making. For every package we designed a series of geometrical compositions based on abstract elements that described parts of the process as their main and defining characteristics.”
“A sophisticated color palette was applied throughout – using gold as the defining color in order to reflect the premium feeling that these products convey.”
