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Magnolia's Feminine Look Will Make You Feel Like There's No Place Like Home

by Natalie Mouradian on 03/19/2018 | 1 Minute Read

Editorial photograph

Fragrance brand Illume teamed up with Joanna Gaines of HGTV’s Fixer Upper fame in order to create this delicate and feminine packaging for Magnolia Home’s new line of candles.

“In collaboration with Joanna Gaines, Illume designed a thoughtful collection to launch Magnolia's home fragrance line. A seemingly simple design is layered with textures, tags and special details.”

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Designed By: Illume

Creative Director: April Mueller

Design Director: Abby Wacek

Designers: Heidi DeLeon, Abby Wacek

Location: USA

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