Otherway London designed this bright and elegant packaging for Fortnum & Mason’s range of premium tea. Colorful patterns make it easy for consumers to differentiate between the various flavors, while allowing the product to maintain a fun yet high-end look.
“Gloriously democratic, after water, tea is the world’s most widely consumed drink. For over 300 years Fortnum & Mason have been choosing only the finest of leaves to serve to people and palaces across the world. A Fortnum’s pot of tea, in whatever variety you pour, is no mere cuppa. Rather the distillation of an obsession, and the purest expression of a English legacy.”
“Fortnum & Mason sought to appeal to a new generation of global tea drinkers, while still showcasing their expertise and heritage in tea.
