Featured image for Fortnum & Mason's Tea Range Comes With a Delightful Set of Patterned Packaging

Fortnum & Mason's Tea Range Comes With a Delightful Set of Patterned Packaging

by Natalie Mouradian on 03/14/2018 | 3 Minute Read

Editorial photograph

Otherway London designed this bright and elegant packaging for Fortnum & Mason’s range of premium tea. Colorful patterns make it easy for consumers to differentiate between the various flavors, while allowing the product to maintain a fun yet high-end look.

“Gloriously democratic, after water, tea is the world’s most widely consumed drink. For over 300 years Fortnum & Mason have been choosing only the finest of leaves to serve to people and palaces across the world. A Fortnum’s pot of tea, in whatever variety you pour, is no mere cuppa. Rather the distillation of an obsession, and the purest expression of a English legacy.”

Editorial photograph

“Fortnum & Mason sought to appeal to a new generation of global tea drinkers, while still showcasing their expertise and heritage in tea.

Their ‘Tearistas’ developed Oddi-Teas – a range based on a high quality green and black tea base with innovative flavour profiles inspired by famous Fortnum & Mason treats, from biscuits to tipples, chocolates and sweets.”

Editorial photograph

“Otherway collaborated with the Fortnum's team to create a new and exciting collection of packaging designs for Oddi-Teas. With a nod to the boldness and fun of the flavours, Fortnum's rich design aesthetic was developed into a bright, clean and abstract layout – each condensing the design inspiration of the flavours right down until they got to their purist, most iconic visual form.”

Editorial photograph

“A highly technical print production was used, comprising of a series of multi-layered finishes, from embossing to foiling and colour specials to create a beautiful second look.

The range expanded Fortnum's new tea audience with the Gin & Tonic Oddi-Tea in particular featuring widely on social trend sites globally after launch and the first delivery of the collection completely selling out in store and online.”

Editorial photograph

Designed By: Otherway London

Location: United Kingdom

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