The Doux is a Natural Hair Care Line Serving Up Some Serious Nostalgia
by Natalie Mouradian on 02/21/2018 | 3 Minute Read
The Doux is a hip hop inspired natural hair care line that has recently been introduced to the hair aisle in Target. Bright neon colors and 90’s inspired brush lettering make for a nostalgia inducing packaging solution that will look great in your bathroom.
The Doux isn't your average hair-care line. No, it's what Dre's character in Brown Sugar might describe as the perfect verse over a tight beat: curl and coil-friendly products with good-for-you ingredients, all wrapped up in vivrant packaging with product names inspired by hip hop's most creative era. ‘I grew up in the 80s and 90s,’ Smith tells Refinery29. ‘Being submerged in hip hop during my development as a young creative has shaped so much of who I am as an artist. It’s linked to every significant experience I’ve had in life, which is why it’s no surprise that my brand is so heavily-inspired [by it]. It’s an authentic reflection of everything I love.’”
“The launch comes at a time when the people in hip hop are reflective of Smith's target customer: men and women shedding their weaves and relaxers and celebrating their god-given texture. ‘There’s a new awareness of the beauty of women of color and texture that’s emerging,’ she says. ‘I’ve even heard artists mention natural hair and skin in their music, and it’s slowly becoming more prominently celebrated in videos and media, but there’s still an undercurrent of hair 'perfection' that keeps women of all textures from feeling comfortable wearing their real hair.’”
Content Via: Refinery 29