Cue designed this pink packaging for Caribou Coffee’s special “Amy’s Roast” in honor of one of Caribou’s original roastmasters. The design is feminine, taking its color scheme from the traditional color of pink known for representing breast cancer awareness.
“Every year, Caribou pays tribute to Amy Erickson, the company’s original roastmaster who lost her battle with breast cancer over 20 years ago. Since that time, Caribou Coffee has honored her memory with a special blend of coffee that raises money in support of CancerCare.org.”
“Cue designed an icon intended to live perpetually, in memory of Amy and as commitment to ‘Doing Good With Coffee,’ part of the company’s commitment to the communities it serves. The extended system helped to streamline the program by defining ‘the give’ and creating a respectful tribute to Amy in every Caribou store.”
Agency: Cue
Designer: Matt Erickson
Creative Director: Alan Colvin
Client: Caribou Coffee
Location: Minneapolis, MN, USA
