If Millennial Pink was the “It color” for 2017, a younger, fresher hue, known as Gen Z Yellow, has suddenly stolen the spotlight for 2018. Ranging in shades from fluorescent to canary, Gen Z Yellow is showing up in fashion as well as a variety of consumer brands aimed at the maturing demographic from which the color’s name is derived. According to Erika Woelfel, color expert for Behr Paint, “Gen-Z is growing up — or, as they might say, ‘glowing up.’ In contrast to millennials’ nostalgic pink, yellow represents vitality and ambition, traits we’re seeing in this upcoming generation of tastemakers.”
Gen Z yellow is the perfect color for the brand identity of Terra Verde Honey. The bold contrast of black and yellow makes the packaging stand out on the shelves while also playfully referencing the iconic color scheme of the honey bee.
Designer Alice Pesenti used a flash of bright yellow across the label for Spanish made El Cantizal Olive Oil to create a unique brand that stands out from its competitors.
