Australian agency Dessein created this bold packaging for Purabon protein balls. The black packaging comes with a pop of color, making for a unique design that stands out. Line work illustrations are reminiscent of traditional style tattoo work, and provide a hip edge to the product.
“Health food company Purabon produces a range of healthy protein and Paleo Protein balls in three flavours; salted Caramel, Peanut Butter and Hazelnut Cacao. With a focus on vegan, gluten free, dairy free and no added sugar, Purabon knew they wanted a design which broke away from the conventional ‘primal’ concept thinking usually associated with Paleo and whole-food snacks, and looked for a design which would be both as exciting and enticing as the highly nutritional protein balls tasted.”
“Wrapped and sold individually in cafés, juice bars, fitness centres and health food stores from point-of-sale boxed units, the three flavours needed to be easily identified within the Purabon family of products.
